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What type of corporate culture allows people to thrive?

July 22, 2010 By Jeff Booth 4 Comments
trust

A friend and fellow YPO member came into my offices yesterday and met independently with some of my team. When we talked afterward, he  commented on what amazing team and culture we have here at BuildDirect.  It is absolutely true. I know because I hear it often,  and you can feel it the minute the elevators doors open. Something is different. Thinking about that comment last night, and questioning what it is about the company that attracts incredibly talented people, and keeps them, … [Read more...]

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BuildDirect versus DirectBuy

December 17, 2009 By Jeff Booth 6 Comments
direct-buy-ad

At BuildDirect, we are often confused with a company called DirectBuy.  They spend a ton of money on advertising so I can understand customer confusion. I am frustrated though, because our models, other than promising the best prices, could not be more different. One of the fundemental differences is that: Membership is FREE at BuildDirect. You actually do not even need to be a member to buy. Searching Google for reviews of DirectBuy points to countless customers talking about … [Read more...]

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Our Social Media Strategy

April 30, 2009 By Jeff Booth 4 Comments

Why I believe we are having success using social media? We do not use social media as a sales channel and we do not use social media as an advertising channel. I believe that our success from social media is a result of amplifying who we are, what we are about and engaging with others. I am sure that social media helps develop our brand and helps our sales but these things are a by-product of being authentic in our messages and attracting the type of people who care about the same things that … [Read more...]

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