The direction and development of the building materials industry with Jeff Booth
At BuildDirect, we are often confused with a company called DirectBuy. They spend a ton of money on advertising so I can understand customer confusion. I am frustrated though, because our models, other than promising the best prices, could not be more different. One of the fundemental differences is that: Membership is FREE at BuildDirect. You actually do not even need to be a member to buy. Searching Google for reviews of DirectBuy points to countless customers talking about … [Read more...]
I followed the US Presidential election closely, and was really interested how Barack Obama used the new tools of communication through the primary process and on to his landslide victory. Obama had a message of hope that inspired a nation, but I do not believe that without the new tools of communication that are available today, he would have ever found enough people to listen to the message. In other words, the new social tools, Twitter, Facebook, MySpace, YouTube and others are a big part of … [Read more...]
Our use of blogs and social media as a way of showing our transparency and engaging in direct conversations with our customers is really showing some traction. www.Techvibes.com, a prominent site in the technology community just wrote a great article on BuildDirect. Full article can be seen HERE . … [Read more...]
Last week, I talked about transparency in business and why I thought it was important. I also said that my next post on the subject of transparency would be on products so here goes... What do I mean by transparency with products? I mean: telling customers exactly what they can expect from our products not hiding or otherwise obscuring information that they need to know to make the best decision for them. helping the customer decide (with all information) what is best for their interest. One … [Read more...]
Something that has been on my mind for some time now, is the thought of transparency in business. It is something that invokes a strong reaction, both positive and negative. I have seen this reaction, even in our own management team as thoughts move from advantages to risks. I am firmly in the camp that the advantages outweigh the risks but I thought it would be an interesting discussion to try to answer the question..... Is transparency worth the risk? What do I mean by transparency? I … [Read more...]
While at the helm of BuildDirect, Jeff is also an active member of the international Young Presidents’ Organization, and is a frequent speaker to industry groups throughout North America. Jeff also makes time to lecture in business courses at the University of British Columbia and Simon Fraser University in Vancouver, Canada. [Read More…]
Follow Jeff