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Inside the Mind of a Shopper

September 16, 2009 By Jeff Booth 1 Comment

I recently finished reading a fascinating book called "Inside the mind of a shopper" by Herb Sorensen. Sorensen is a leader in the field of following what a shopper actually does in a store, instead of relying on shopper comments. From that perspective, he makes a compelling case to change retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. One great example of his research is a supermarket that puts milk at the back of the store, … [Read more...]

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Not all companies are created alike

December 9, 2008 By Jeff Booth 2 Comments

The market downturn is far more significant than most people projected and in turn is causing many people a fair amount of pain. Companies that loaded up on inventory or had high cost models of distribution to support never ending sales growth are seriously challenged when the remaining buyers are searching for real savings and value instead of gimmicks. Some of the old business models don’t work anymore and the same inventory that used to be their growth engine is like a noose around their necks. Real … [Read more...]

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Fastest growing Internet companies

April 28, 2008 By Jeff Booth Leave a Comment
Internet Trends 031808

Great research by Morgan Stanley on Internet trends and the fastest growing companies. One thing that stays constant with the Internet and technology is the rate of change. There are endless opportunities to create valuable businesses. Some of the largest companies did not exist 5 years ago. What will the industry look like 10 or 20 years from now?  Click on the images above or HERE for more information.  … [Read more...]

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