I want to wish all our friends a fantastic holdiay season and the best of 2009. As someone who has spent some time in the "doghouse" myself, I thought you might find the following clip quite funny. All the best, Jeff … [Read more...]
Authenticity is key to success using social media in business
December 18, 2008 By 3 Comments
I followed the US Presidential election closely, and was really interested how Barack Obama used the new tools of communication through the primary process and on to his landslide victory. Obama had a message of hope that inspired a nation, but I do not believe that without the new tools of communication that are available today, he would have ever found enough people to listen to the message. In other words, the new social tools, Twitter, Facebook, MySpace, YouTube and others are a big part of … [Read more...]
Invest in the right things
November 24, 2008 By Leave a Comment
The market is terrible, with the building industry being the eye of the hurricane. It is more important than ever to invest wisely in the "right things", but too many times in this type of environment, businesses forget what is important. For me, the most important "right thing" is: Adding real value to customers. This recent quote from a customer says a lot about our people and products and gives me a sense of pride in a job well done. "Awesome...perfect. I just installed over this weekend … [Read more...]
This is big news for website design
July 1, 2008 By Leave a Comment
Adobe's flash technology allows companies to deliver rich web experiences for its users. The problem in the past with using the technology is that the search engines could not index the flash files. This meant that if you built a great site that offered a great user experience by using flash, it would be largely invisible to search engines. If a site is invisible to search engines, then it is invisible to users because users can't find it. For BuildDirect, and many companies, this compromise between … [Read more...]
Corporate Values
April 15, 2008 By Leave a Comment
I had an interesting discussion with one of our partners recently and I thought the topic would make a good blog post. I believe that for any company to become truly great, and have enduring success, a company must have a strong set of core values. My experience is that the values of the company must reflect the leadership. When core values reflect leadership, everything from hiring to picking partners, to culture becomes easy. The problem for many companies is that they come up with values … [Read more...]
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