Why I believe we are having success using social media? We do not use social media as a sales channel and we do not use social media as an advertising channel. I believe that our success from social media is a result of amplifying who we are, what we are about and engaging with others. I am sure that social media helps develop our brand and helps our sales but these things are a by-product of being authentic in our messages and attracting the type of people who care about the same things that … [Read more...]
Building Into the Future
The direction and development of the building materials industry with Jeff Booth
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Who Is Jeff Booth?
While at the helm of BuildDirect, Jeff is also an active member of the international Young Presidents’ Organization, and is a frequent speaker to industry groups throughout North America. Jeff also makes time to lecture in business courses at the University of British Columbia and Simon Fraser University in Vancouver, Canada. [Read More…]
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