We decided to put our laminate floors through some pretty significant, although unscientific, testing standards to see how they would measure. The reason..... Some people assume that the reason that our prices are so low is that the quality is inferior. We decided to install them outside as a bold and funny bet to prove that our products are of very high quality. Follow the daily adventure at www.watchuswreckafloor.com … [Read more...]
Authenticity is key to success using social media in business
December 18, 2008 By 3 Comments
I followed the US Presidential election closely, and was really interested how Barack Obama used the new tools of communication through the primary process and on to his landslide victory. Obama had a message of hope that inspired a nation, but I do not believe that without the new tools of communication that are available today, he would have ever found enough people to listen to the message. In other words, the new social tools, Twitter, Facebook, MySpace, YouTube and others are a big part of … [Read more...]
BuildDirect featured in Techvibes
October 24, 2008 By Leave a Comment
Our use of blogs and social media as a way of showing our transparency and engaging in direct conversations with our customers is really showing some traction. www.Techvibes.com, a prominent site in the technology community just wrote a great article on BuildDirect. Full article can be seen HERE . … [Read more...]
Transparency: Products and Product Reviews
July 18, 2008 By 2 Comments
Last week, I talked about transparency in business and why I thought it was important. I also said that my next post on the subject of transparency would be on products so here goes... What do I mean by transparency with products? I mean: telling customers exactly what they can expect from our products not hiding or otherwise obscuring information that they need to know to make the best decision for them. helping the customer decide (with all information) what is best for their interest. One … [Read more...]
Is transparency worth the risk?
July 7, 2008 By 1 Comment
Something that has been on my mind for some time now, is the thought of transparency in business. It is something that invokes a strong reaction, both positive and negative. I have seen this reaction, even in our own management team as thoughts move from advantages to risks. I am firmly in the camp that the advantages outweigh the risks but I thought it would be an interesting discussion to try to answer the question..... Is transparency worth the risk? What do I mean by transparency? I … [Read more...]
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