The direction and development of the building materials industry with Jeff Booth
It is just amazing to see how fast micro-finance has taken off. This video does a fantastic job visualizing the growth. I can only imagine how many people the world over have benefited. Intercontinental Ballistic Microfinance from Kiva Microfunds. … [Read more...]
While I was on vacation last week, Mashable.com carried a story in its business section which included BuildDirect's co-founder, Robert Banks. In the article, Mashable points to the continued debate for CEO's and Founders of using social media and video to engage direct conversations with customers. The debate centers on the question of return on the investment for the time spent in the medium. The article then went on to list 12 companies that were having great success. … [Read more...]
I recently finished reading a fascinating book called "Inside the mind of a shopper" by Herb Sorensen. Sorensen is a leader in the field of following what a shopper actually does in a store, instead of relying on shopper comments. From that perspective, he makes a compelling case to change retail marketing strategies from a traditional “product-centric” perspective to a new “shopper-centric” focus. One great example of his research is a supermarket that puts milk at the back of the store, … [Read more...]
I recently spoke at a technology event hosted by www.BCTIA.com where I talked about www.BuildDirect.com, the challenges we have overcome while building the company, and where I thought we were heading. I am extremely proud of our people, our journey and the company we have built, but I told the audience that I believed it was only the beginning. I went on to tell them that as far as I was concerned, we were going to build a world class company that will transform the building industry, … [Read more...]
Our use of blogs and social media as a way of showing our transparency and engaging in direct conversations with our customers is really showing some traction. www.Techvibes.com, a prominent site in the technology community just wrote a great article on BuildDirect. Full article can be seen HERE . … [Read more...]
Adobe's flash technology allows companies to deliver rich web experiences for its users. The problem in the past with using the technology is that the search engines could not index the flash files. This meant that if you built a great site that offered a great user experience by using flash, it would be largely invisible to search engines. If a site is invisible to search engines, then it is invisible to users because users can't find it. For BuildDirect, and many companies, this compromise between … [Read more...]
While at the helm of BuildDirect, Jeff is also an active member of the international Young Presidents’ Organization, and is a frequent speaker to industry groups throughout North America. Jeff also makes time to lecture in business courses at the University of British Columbia and Simon Fraser University in Vancouver, Canada. [Read More…]
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