One thing which really helps push a movement from early stages to the mainstream is when it begins to make an impact on return on investment.  It’s then that positive change really takes hold, when people of different professions, experiences, and even values, can no longer deny the shift in paradigm.

In reading this article about how green building is connected with a higher market value than uncertified buildings, it struck me that if no other incentive to a more efficient use of resources appeals to those with an eagle-eye on profit margins and bottom lines, then this certainly should.  And this is no judgment against those with this agenda strictly in mind.

I imagine that, much like the more widespread use of the Internet, blogs, and most recently social media tools, the reason that good work can be done in increasing efficiency and overcoming barriers that have historically prevented it, has largely come about because it makes financial sense too.

Money image courtesy of Marcin Wichary. Click image to view Flickr stream.

The thread which I am beginning to pick up is that we seem to be at a stage where green building is emerging, and with all of the conversations around dinner tables, town hall meetings, and even in Oval offices and Houses of Parliament about the equally emerging global climate change, it is encouraging to see that things are moving in this direction. I think Western culture is  only beginning to understand the idea that there are limitations on resources, and that there is a the need to become better stewards.

If some equate this with a better return on investment, then all the better.

Cheers!

Rob.